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Air Purifier Marketing - Bulleted Points
This purifier is especially good at removing viruses from the air and from surfaces. It's helpful look over this article a bit to understand how: Keep yourself healthy - Fight the coronavirus with NASA Trusted ultraviolet light technology
There are lots of chemicals in the air of the average home. These things effect our health whether we realize it not. Here's a good article detailing this: Is your child’s room full of hidden toxins? - See what science says and learn how to fix the problem
We suggest looking over the product page. If using flyers, this is where the link/QR code on flyer links to. There are several good videos on product page. We suggest you go through the page, read it, and watch the videos. The Smoke Test video is good. It shows first-hand what the purifier does to pollution in the air: VisionRise Air Purifier
Purifiers are made in the USA, specifically in Jefferson County, Florida, at a manufacturing plant off Highway 27. The company has been making purifiers in this facility since 1997 (23 years). This is the best, most improved model yet. The company was started by Bobby Floyd (our business partner). He's popular, well known, and done a lot for people in thisour community. His family has been here since the 1800s - they were doctors, entrepreneurs, etc.
All the of the following have done studies validating the technology used in this purifier and confirm it works at removing viruses, bacteria, pollen, VOCs, etc:
This exact technology is proven by NASA and several universities to remove up to 99% of Mold, Bacteria, Viruses, Dust, Pollen, and VOC's from the air and surfaces of your home.
All of the research details are on the purifier page of the website. Website visitor will see it all when they go there.
The coronavirus has killed 250,000 people in the USA - mostly the elderly and people with compromised immune systems. This group of people know this. This purifier is something they can use as a layer of protection. It could literally save their lives. They are likely the group of people who are most motivated to purchase this purifier. They are more likely to see its value.
As we have been seeing on the news and in our own communities, one case of Covid19 has caused entire businesses to close. It has caused the family members of individuals who work for or visited that business to quarantine and experience lost income at their jobs. There is a devastating financial ripple effect. This has been very costly for the business owner, and in some cases, businesses have never recovered and never reopened.
Business owners can send out a Facebook or newsletter blast telling customers their business is safer (doctors/dentist offices, hair and nail salons, veterinarians, antique stores and other small shops, restaurants, gas stations with small food marts, etc)
Over the years, many people have purchased these purifiers for non-virus-related issues. Many people realize and are concerned about indoor air pollution. The airborne pollutants in the average US home are linked to all kinds of cancer, respiratory issues, neurological issues, and other serious health conditions.
- Some of the non virus-related customers who frequently purchase our purifiers are people with allergies (see testimonial video on product page), concerned moms (see ABC news video), people with auto-immune disorders, people who just want to be healthier and live longer.
The purifier uses two technologies: Photocatalytic Oxidation and Needlepoint Ionization. The product page explains what this is, although, you can simply tell people the purifier sends negatively charged particles into the air, throughout your home, and kills the bad stuff. You can refer them to site for more details.
Photocatalytic Oxidation is the same method used by hospitals, military facilities, and schools to fight Covid-19 Virus, harmful bacteria, and other pathogens.
There is no noisy fan in the purifier and there is no messy filter that needs constant replacing. Filters (in hepa type filters) require ongoing costly replacement and they "contain" contamimants and odors in the filter where it can grow and spread.
The VisionRise Air Purifier expands purifying particles through your home, just like the smell of a cooking fish travels through home. Purifying particles go around corners, into crevices, and into other rooms. This is all explained in detail on website. If you get stuck on explaining site, send them to website.
Sends out nanoparticles and DESTROYS harmful contaminants and odors at their source instead of "containing" the bad stuff in a filter where it can grow and spread
Unlike any other purifier we've seen on the market. The PowerSlide Control system allows you to adjust purification strength based on room size, odor level, and other factors - most purifiers are set at one setting only, for a certain sized room and you are stuck with how it performs.
Instead of struggling to drag contaminants from your whole home into a small filter using a little fan, our purifier seeks out and destroys the pollution at its source
The normal purifier covers 300-1500 sqare feet. It's easily adjustable. We also have a commercial unit that covers up to 3000 square feet.
IMPORTANT: This product is NOT an air FILTER. "Filters" are cheap (for the most part) and require constant and costly filter changes - an expense that will take them well beyond $395. This product is an air PURIFIER. Filters sit there and suck in air in a small area around it. They are not very effective for the rest of the room or home or office. An air filter does NOT purify. The main difference is the purifier has nanotechnology that seeks out and permanently destroys contaminants in the air AND on surfaces - door handles, table tops in a much larger area. We can’t stress this enough. It's okay - kind of - if the customer says filter. You can kindly correct them. But YOU should never call our product a "filter"
The price of this purifier is minor compared to what the benefits are to a person (better quality of life, no allergies, they don't get sick and lose their job because of coronavirus, etc). The reality - most people need these purifiers more than they probably realize.
Sure, it's $395, which is some money to some people, but if you could avoid getting sick, how much would that be worth to you? That $395 becomes a drop in the bucket. If you have allergies and you're finally able to sleep at night, what would that be worth? If you can save your business from losing thousands of dollars per week, $395 is low. It is actually an opportunity! You can’t put a price on saving a life and a business that owners and their community depend on.
If asked, "Why does this cost so much?" - The cost of purifier comes from the parts and labor. For the best quality, we use custom made germicidal UV lights. These are not cheap. This is precision equipment. There are various components within the purifier that are costly - circuits, power supplies, etc. The purifiers are also assembled by hand, in the USA, in Jefferson County, Florida. Again, these are precision appliances - this is why they cost a little. Most other similar purifiers are $700, $1000, $1200, etc.
If you are a business owner, how much money are you losing as a business because costumers don't want to come into your store/office, for fear of getting infected. With a "we're protected" sticker on the door, the purifier can pay for itself pretty quickly. Customers will feel more comfortable coming into store.
If you are a business owner, how much money are you losing as a business because costumers don't want to come into your store/office, for fear of getting infected. With a "we're protected" sticker on the door, the purifier can pay for itself pretty quickly. Customers will feel more comfortable coming into store.
Most of our customers buy these purifiers because they are more concerned or what the costs will be for not having it - sickness, lost wages, concerned customers, bad odors, etc.
Simply catching someone's attention enough to get them to go to website is enough. The site explains and sells the product. Sure, you can help to influence them. But if you make sure they go to the website, that's enough.
It's a positive product. Sure, there is money involved, but we're also helping people. Improving other people's lives and maybe even saving someone's life. It's rewarding. We use this purifier in our own homes to protect our families and create a healthier indoor air. When you talk to people, remember this. Get your mind on how you are helping them, rather than on what you are trying to get from them.
If they have any questions, tell them to call the number. We are happy to answer any questions they have. If they make a purchase, you will get a commission.
Selling is just communication. Doesn't matter if it's with someone who might want to buy something you have or what you say to someone on a first date - it's all just communication. Instead of seeing yourself as a salesman, see yourself as communicator. You are problem solver. You talk to people, maybe dig into their problems or concerns a little. You listen to them and ask questions. And if you can help them (by referring a purifier) then great. But maybe that's not what they need and that's OK. Maybe they need something else, and you help them with that.
If someone asks you if you have one (and you don't yet), maybe just tell them it's on your wish list, or that you think it's for people for more severe issues: elderly, auto-immune, asthma, allergies, young developing children, etc
Idea: Make sure to button up the sale/communication. When you give them flyer, tell them you will call them in a couple days to see if they read website/or next time you see them you're going to ask them about it.
Some people won't believe you. Some will appreciate it. That's just how life is when you tell people about something new.
When communicating, you'll reach someone better if you ask questions compared to just talking. Ask leading questions that get them to see your point. Instead of their walls going up, asking questions gets them involved. Good communicators do this - attorneys, salesmen, innovators, etc.
Issues
Credibility of product
- NASA
- University of Wisconsin
- Kansas State University
- University of Cincinnati
- University of Colorado
- Syracuse University,
- EPA (Environmental Protection Agency)
- CDC (Center for Disease Control)
